Scaling Legal Leads with AI & SEO

Client Overview

Locate Solicitors is a lead generation platform we created that connects individuals and businesses with award-winning, SRA-regulated law firms. We designed, built, and actively manage the platform as an always-on engine for inbound legal enquiries — using a powerful blend of web development, organic content, and AI automation.

What We Delivered

• Fully custom-built site, mobile-first, optimised for speed, UX, and conversion

• Designed to showcase trust, professionalism, and ease of matching with a solicitor

SEO & Content Infrastructure

• Built and launched a full organic blog channel with over 80+ legal content pages and articles

• Structured for keyword clusters across legal verticals including employment, immigration, and motoring law

• On-page SEO strategy aligned with long-tail intent and national/local discovery

AI-Powered Content & Automation

• Integrated Make.com to automate content planning and blog creation workflows

• Leveraged generative AI to scale blog output with human editing to maintain legal accuracy

• Automated tagging, metadata, and internal linking to boost crawlability and SEO performance

Results

• 62,600+ organic search impressions

• 400+ organic clicks to key enquiry pages

• Consistent flow of legal enquiries, referred to a vetted group of partner law firms

• AI + SEO strategy drastically reduced the cost and time of scaling content output