Halving cost per lead, while maintaining 11.3 Roas
Halving cost per lead, while maintaining 11.3 Roas
We helped a leading travel agency halve their cost per lead while maintaining strong conversion rates through refined Meta ad targeting, smarter campaign optimisation, and data-led audience insights.
We scale your brand with the same care and intention we give our own, building systems and strategies that provide consistent results.
Our Results for Anywhere
Our Results
for Enexus
Our goals for Anywhere was generating more high value leads and growing the email subscribe list. We also helped manage the social media. The first goal was testing out a new social paid channel, this being meta ads - And the results we saw, were almost unbelievable.
Our partnership with Enexus focused on unlocking consistent, qualified leads through smarter targeting and strategic channel expansion.
-56.74%
-56.74%
Cheaper Cost Per Lead
Cheaper Cost Per Lead
+255
+255
High Value Leads
High Value Leads
$8.79
$8.79
Cost Per Lead
Cost Per Lead
+11.3
+11.3
Return on Adspend
Return on Adspend
How did we bring the cost
per lead down so much?
So how
did we do it?
Partnering with Anywhere, we followed a clear plan to reduce costs and drive more high-intent leads through smarter Meta campaign optimisation
New Lead Channel
New Lead Channel
Before partnering with Anywhere, they were leaning heavily on one lead gen channel (Google Ads) Instantly we knew there was a huge opportunity to expand to a new growth channel, being Meta ads.
From day one, using the strategies we provided. Cost per lead hovered around $10 - After some optimisations, this dropped and stabilised to $8.70 CPL
New Lead Channel
Before partnering with Anywhere, they were leaning heavily on one lead gen channel (Google Ads) Instantly we knew there was a huge opportunity to expand to a new growth channel, being Meta ads.
From day one, using the strategies we provided. Cost per lead hovered around $10 - After some optimisations, this dropped and stabilised to $8.70 CPL
Refined & Planned Strategy
Refined & Planned Strategy
The strategy we developed and launched delivered strong results from day one, generating quality leads at a low cost right out of the gate.
As we continued to refine targeting and optimise creative performance, results improved even further. Providing a steady flow of high-value, consistent enquiries each week.
Refined & Planned Strategy
The strategy we developed and launched delivered strong results from day one, generating quality leads at a low cost right out of the gate.
As we continued to refine targeting and optimise creative performance, results improved even further. Providing a steady flow of high-value, consistent enquiries each week.
Our Results for Anywhere
Our goals for Anywhere was generating more high value leads and growing the email subscribe list. We also helped manage the social media. The first goal was testing out a new social paid channel, this being meta ads - And the results we saw, were almost unbelievable.
-56.74%
Cheaper Cost
Per Lead
+255
High Value Leads
$8.79
Improved CVR
+11.3
New Outreach
Channels
How did we bring the cost
per lead down so much?
How did we bring the cost
per lead down so much?
Partnering with Anywhere, we followed a clear plan to reduce costs and drive more high-intent leads through smarter Meta campaign optimisation